In the late 1800s, David Abercrombie and Ezra Fitch opened Abercrombie & Fitch, an Outdoor Gear and clothing store for wealthy businessmen. Although the store was popular and successful, it eventually went bankrupt, and in 1988, The Limited Inc. bought Abercrombie & Fitch Tees Mens T-shirts and changed it into a fashionable clothing store for teens and College kids. They also operate abercrombie (for kids aged 7-14), Hollister Co. and RUEHL, which targets the twenty-something crowd.